Zillow Instant Offers makes it easy for homeowners to connect with qualified real estate investors, allowing them to quickly sell their home through a simplified process. The program gives sellers more control over the selling process, and has a more predictable time frame for the sale.
In this article, we share the details of this ground-breaking program and review important benefits to sellers.
What is Zillow Instant Offers?
Zillow Instant Offers is a simple way for sellers to connect with investors who are interested in purchasing the property. Furthermore, the program provides sellers an opportunity to connect with real estate agents.
There are essentially two ways in which a real estate agent can connect with a seller:
- Provide a CMA: If a seller lists a property on Zillow Instant Offers and is not connected with a real estate agent, agents in the Zillow Instant Offers marketplace can reach out to them by providing a Comparative Market Analysis (CMA). The CMA gives the seller a better idea of their property’s value, and information about how quickly it might sell.
- Represent the Seller Once an Offer is Accepted: Once a seller accepts an investor’s offer, Zillow provides sellers information and the ability to connect with a Premier Agent (licensed real estate agent) for representation through the closing process.
This program is available at no cost, and is currently being tested in a limited number of cities, which initially includes Las Vegas and Orlando.
Benefits to Sellers
Zillow’s goal in creating this program is to make the transaction process easier and safer for both buyers and sellers. Homeowners are able to get a fair market price for their home with expert guidance, and they’re also able to compare offers from multiple investors with the click of a button.
“People today expect speed and convenience as the foundation for many of their transactions – including when buying or selling a home,” Zillow said in a release.
“Selling a home can often be an overwhelming task as home sellers have the challenge of getting their home ready to list on the open market, while facing the uncertainty of when their home might sell and at what price,” Zillow continued. “By using the Zillow Instant Offers marketplace, home sellers can alleviate some of that stress by eliminating the need to prepare their home for sale (staging, open houses, etc.), and gain additional control and certainty over aspects like closing date and price.”
For sellers who are looking to sell their homes at a fair price within a reasonable amount of time, Zillow Instant Offers could change the way they look at the market. Instead of spending hours trying to assess the value of their home and weeks to find a buyer, sellers can take advantage of the free services available through Zillow Instant Offers and streamline the process.
Benefit to Real Estate Investors
The benefits to real estate investors are obvious.
Zillow Instant Offers gives real estate investors access to properties for sale by motivated sellers who want to close quickly. Furthermore, Zillow’s marketplace is designed to feature off-market properties, so most properties should not be on the MLS.
Although Zillow Instant Offers is still being tested, it enables property investors to research, find, and purchase off-market properties more quickly than before, which should increase savvy investors’ profits.
Graystone Investment Group
Graystone Investment Group is an experienced real estate wholesaler in Tampa Bay. We serve local and international clients who flip homes in as little as 30 days, as well as clients who hold high cash flowing rental properties.
Unlike other wholesaling groups, we provide clients with a turnkey process at no extra charge. We find properties that we resell to investors at discount prices, while also connecting them with private financing. We also coordinate with rehab and management companies we’ve worked with for years.